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More calls for Rooter & Plumbing Masters.

Rooter & Plumbing Masters serves a wide stretch of Los Angeles County. We built its website, and in August 2026 we took on its SEO. In July, the month before that work began, 11 calls were new customers asking for work. Since then: 35 in August, 18 in September and 41 in October. The website's forms brought 9 more in October, the first month we counted them.

PlumbingLos Angeles CountySEO since August 2026
New-customer leads by month

Phone leads Form leads, counted from October

Phone leads before, per month11
Phone leads since, per month31.3
Calls we listened to one by one and counted only when a new customer was asking for work. Updated November 1, 2026.

Chapter I — Why we count leads

Rankings are the means. Leads are the point.

More and more searches end on Google itself. A homeowner sees your business in the map, taps Call, and never visits your website. That job is real, but a traffic report would never show it.

So we don't lead with traffic or rankings. We lead with the number you care about: how many new customers called or filled out a form. Search and profile numbers come after, as supporting evidence.

If the phone isn't ringing more, nothing else in the report matters.

Chapter II — What we did

What we did on the website

Local SEOGoogle Business Profile ManagementGoogle Local Service Ads Management
i.

Put a quote form in front of every visitor

Every high-traffic page opens with a short quote form, real customer quotes and the arrival window. Most visitors decide within seconds, on whatever page they land.

ii.

Wrote for what people search

Titles and descriptions lead with the words people actually search. Every location page's city references were checked, and a check now runs on every publish. City pages were resubmitted to Google.

iii.

Reached more of the area they serve

New pages for nearby cities with real search demand and for cities the owner confirmed they take jobs in, plus a full set of gas line service pages.

Chapter III — The numbers

What improved, month by month

Each month's own count, beside the monthly average from May 1, 2026 to July 31, 2026, before SEO work began. Updated November 1, 2026.

Measure Before, per month AugustSeptemberOctober Since, per month
Phone leadsNew customers asking for work; before is July 11 351841 31.3
Form leadsCounted from October 6, so there is nothing earlier to compare Not counted Not countedNot counted9 —
Calls from GoogleTaps on Call in the Google Business Profile 13 151217 14.7
Search clicksClicks to the website from Google Search 43 494976 58
  • We show the measures that clearly improved: the average since SEO work began is at least 10% above the months before. Other figures we track, such as map coverage and some traffic counts, did not meet that bar and aren't shown here.
  • Lead counts begin in July, so before SEO work is July alone. A single month is a thin baseline.
  • A phone line used for part of the business was not recorded until October 12, so some of October's phone leads are calls that were never recorded before, not new demand.
  • Form leads are real customers who used the website's forms, counted from October 6, 2026, when the forms began keeping sales pitches out of the count. They are kept apart from phone leads because no earlier month has a form count to compare with.
  • Months swing (35 in August, 18 in September, 41 in October), so read the trend rather than any one month. Nothing in the record says which leads came from Google.
  • Before SEO work is May through July for the other measures, as a monthly average.
  • Profile figures are for the main Google profile.
  • October: Search figures run through October 30, the latest day Google had published.

Chapter IV — Quarter by quarter

The work log

Q4 2026 · October

October 1, 2026 – October 31, 2026

October brought 41 new-customer calls, the most of any month so far, and 9 leads from the website's forms, the first month we counted those. Search clicks rose to 76 from 49 in each of August and September, and calls from the Google profile went from 12 to 17. The pages that went live on October 1 all showed up in Google within the month. Part of the call increase is coverage: a line used for part of the business was not recorded until October 12.

What we did

  • Gas line service pages: a main page and 28 city pages, live October 1
  • City, region and landmark references on 41 location pages checked against a verified registry
  • The Google profile listing embedded on the contact page, and city maps on the location pages that don't border the shop
  • Contact forms stopped counting screened sales pitches as leads (October 6), and every real form lead is now texted to the owner within seconds (October 13)
  • Symptom guides added to the service pages: low water pressure, leaking water heaters, sewer smells, main-line clogs and stuck shutoff valves, plus the leak, clog and cast-iron questions homeowners ask
  • Two more city hubs with their gas pages, and a new menu group for that part of the service area
  • Twenty-four city hub pages localized with each city's own detail, and their child pages updated (October 8 – 20)
  • A drain offers page with the two coupons and the clear-then-camera method
  • Service wording updated from the owner's answers: leak-detection methods and trenchless-first street repairs
  • A tracked short link for a printed flyer to local real-estate offices

Q3 2026

August 1, 2026 – September 30, 2026

New-customer calls were 35 in August and 18 in September, against 11 in July. The site moved up for the plain local searches that bring customers, like "plumber" and "plumber near me", and search clicks rose as it stopped appearing for searches far outside its area.

What we did

  • A quote form at the top of every key page (August)
  • Page titles and descriptions rewritten in three passes to lead with what people search (August)
  • City references checked across the location pages, with an automatic check on every publish (August and September)
  • Analytics set up to record every visit (August)
  • Paid emergency listings serving by late September
  • Mobile page speed tuned after a controlled test (September)
  • About 35 city pages resubmitted to Google (September)
  • The arrival window placed under the call button on the pages that draw emergency searches (September)
  • Thirteen new city pages and gas line service, the last of it live October 1
  • The business's profiles tied together for Google (September)

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